Building a healthier news ecosystem, together

We are researchers, data scientists, and problem solvers working to make quality journalism sustainable and accessible.

Mission

At Synexus, we believe in the power of a healthy news ecosystem. One where publishers are fairly paid for their work, advertisers can cost effectively reach their audiences, and readers everywhere have access to quality journalism.

This vision drives everything we do: helping stakeholders across the media landscape find smarter, safer, and more impactful ways to connect.

Method

What makes Synexus different is how we look at content. Instead of blunt keyword blocking, we use advanced machine learning trained on proprietary datasets developed from years of research and human analysis to understand both tone and topic at the page level.

This precision helps advertisers avoid unnecessary exclusions, opens up underutilized inventory for publishers, and creates a better experience for readers. The result is smarter brand safety, stronger campaigns, and a healthier news ecosystem.

Impact

  • Over a decade of expertise assessing media environments
  • Millions of articles evaluated each year
  • Hundreds of thousands of domains examined globally
  • Trusted by some of the largest players in media and advertising
With Synexus, brands gain intelligent control, publishers earn more from their work, and audiences benefit from access to credible journalism.

Join Our Team

Synexus is more than a platform. It is a team of researchers, data scientists, and innovators dedicated to shaping the future of media. We combine deep technical expertise with a shared belief that journalism matters and that healthy information ecosystems are essential to society.

Together, we are building solutions that help advertisers, publishers, and readers succeed.