We use advanced data and page level analysis to help advertisers reach more of the audiences they care about. Our buy side offering provides smarter targeting and access to high quality news inventory with confidence.
We use our bespoke LLMs and expert content evaluators to identify high quality news inventory that is often overlooked. This allows advertisers to access valuable impressions and extend reach across trusted environments.
Including news content is essential for achieving stronger advertising results. Our inclusion lists help unlock high performing inventory across the open web, expand reach to core audiences, and improve efficiency at a lower CPM.
Our Narrative Evaluation Approach offers a modern method for assessing content suitability. With more than seven years of research into adversarial content, we highlight the most suitable pages for campaigns while reducing exposure to content that lowers performance.
Our news inclusion solution provides continuous evaluations of hundreds of thousands of articles each day. This gives advertisers access to strong performing inventory that traditional tools often miss, creating new opportunities for reach and impact.
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We are passionate experts and problem solvers united by one goal: helping advertisers, publishers, and readers thrive in a sustainable information ecosystem.
