Beyond Clicks: Why Attention is What Really Matters in Advertising
What is attention? The American Psychological Association defines it as “a state in which cognitive resources are focused on certain aspects of the environment rather than on others.” To that, we’d add one more important factor: attention is finite and, therefore, valuable. Nobel laureate psychologist and economist Herbert Simon observed in 1971 that “a wealth […]
Polarization: Why a Thoughtful and Nuanced Definition of Polarization Matters More Than Ever
We often hear comments about today’s “polarized” media environment — how politically charged things are and how hard it is to navigate this media landscape without being pulled into contentious conversations that we’d probably rather avoid. But when we speak of “polarization,” what do we mean? How do we define it? How do we measure […]