Content Platforms

We help platform owners make smart, scalable decisions about the content they surface. Our evaluations support high quality user experiences and stronger outcomes for both readers and advertising partners.

Navigate an endless volume of media with confidence. We help platform owners identify high quality content that aligns with audience expectations and delivers a trustworthy consumption experience.

Reduce the presence of polarizing or low quality content. Our assessments highlight articles that support healthy engagement while prioritizing content that is accurate, balanced, and suitable for wide audiences.

Strengthen value for advertisers by surfacing content that meets consistent suitability standards. Our evaluations help maintain alignment between platform integrity, advertiser expectations, and reader trust.

Our content platform approach

Content platforms face the challenge of making rapid decisions at scale about what to publish, promote, and recommend. We support this process by applying advanced content evaluations built from more than seven years of research into how media influences audiences and advertiser outcomes. Our insights help platform owners maintain a high quality news experience while strengthening confidence for their advertising partners.

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Trusted by Innovators in Advertising

We are passionate experts and problem solvers united by one goal: helping advertisers, publishers, and readers thrive in a sustainable information ecosystem.