Sell Side Solutions
We help publishers increase yield, expand reach, and showcase the true quality of their journalism. Our sell side solution gives publishers the insight they need to ensure their strongest content reaches advertiser demand.
Increase your inventory yield by identifying high quality content that deserves stronger monetization. Our evaluations help ensure that valuable pages reach the advertisers looking for credible news environments.
Receive clear and actionable feedback on how your content is interpreted across the ecosystem. This insight helps you understand which articles are best positioned for advertiser demand and greater performance.
Provide advertisers with curated inventory packages that reflect trusted, high performing news. Our classifications highlight content that aligns with brand values and supports broader reach across quality audiences.
Our news classification solution
Leading publishers face a growing challenge. High quality reporting is often blocked before it reaches advertisers due to overly restrictive filtering systems. This reduces yield, limits reach, and prevents strong journalism from receiving fair monetization.
We help publishers address this by evaluating content across three core criteria that influence advertiser suitability and demand.
-
Egregious content: Material that contains graphic or hateful
elements. -
Polarizing content: Writing that may be viewed as highly inflammatory or extreme to mainstream audiences. -
Misleading content: Articles that present information that cannot be verified or conflicts with credible sources.
Our system provides continuous, up-to-date evaluations of hundreds of thousands of articles each day. This helps publishers surface accurate, trusted, and high performing reporting that attracts advertisers and strengthens yield across quality news environments. 
Contact Us
Trusted by Innovators in Advertising
We are passionate experts and problem solvers united by one goal: helping advertisers, publishers, and readers thrive in a sustainable information ecosystem.
